One of the oldest makeup artist tricks is to brighten up the inner corners of the eye with a shimmery white (or soft pastel) eyeshadow. I have heard it called the “angel effect” or even “baby eyes”. Whatever the term, it truly does deliver a radiant, and eye opening effect. This application was made popular by Kevyn Aucoin, who used this illuminating trick on all his celebrity clients.
Now, thanks to Cargo cosmetics, there is a product made specifically for capturing this look. The Eyelighter is a shadow applicator that is double ended. The first side is a matte shadow for the outer corners of the eyes, under the brows, and the lower lash line. The second side has a rounded tip applicator with a shimmer shadow for the inner corners of the eye.
This product comes in three different colors;
* White: this color is the universal brightener, but I suggest using it sparingly. The white can be very bright, and is best used a night.
* Gold: this is absolutely lovely on olive, or darker skinned toned women.
* Pink: perfect for fair to medium skin. This is my favorite color!
Makeup Artist Tip: Do not limit yourself with this product! All three colors can be used on top of the cheekbones as a highlighter, or dotted on the center of lower lip for a plumping effect. Have fun with the soft shimmer shadow as a soft all over highlighter. The matte shadow is also great on the center of the eyelid to accentuate your normal neutral eyeshadows, and really make them pop.