The John Frieda Destiation Style Tour




Led by celebrated stylist and John Frieda® International Creative Consultant Harry Josh, the John Frieda® expert team from the Serge Normant at John Frieda Salons in NY and LA will be providing complimentary 15-minute consultations and styling lessons to address every hair issue with targeted John Frieda® solutions. One of the foremost stylists working today, Josh is in demand with top photographers and A-list celebrities alike. When visitors arrive on site, they’ll have the opportunity to make a 15-minute appointment on a first-come, first-served basis. Each attendee will have the opportunity to:

  • Check into the tour on FourSquare for the chance to win a full-sized John Frieda product
  • Meet with a top John Frieda® stylist, who will consult with her about specific hair issues and educate her on how a John Frieda® regimen can help her overcome obstacles to style
  • Receive a “hair prescription” from her stylist
  • Visit interactive color tables and use John Frieda’s iPad color advisor tool to find her perfect shade of Precision Foam Colour, the breakthrough new at-home hair colour delivering salon-caliber precision and shades, from John Frieda
  • Get her photo taken in front of the step-and-repeat outside to capture the transformation and share her new look with friends on Facebook

As a longtime leader in prescriptive hair care and breakthrough products developed and used by top stylists, John Frieda® has what you need to achieve true transformation. In addition to Precision Foam Colour, visitors will learn about all the latest styling breakthroughs John Frieda® has to offer. Stylists on the tour will be using the newest innovations from John Frieda® in their stylist sessions, including:

  • Full Repair: a completely new line designed to address the needs of the style-obsessed woman, protecting and repairing hair exposed to the number one problem in styling, heat damage
  • Frizz-Ease 3-Day Straight: a coveted salon process—semi-permanent straightening—reborn as an at-home treatment, combining keratin and a patented blend of polymers
  • Sheer Blonde Go Blonder Controlled Lightening Spray: the holy grail of blonde treatments—gentle, gradual, controlled lightening without brassiness
  • Luxurious Volume Anytime Volume Refresher:  a stylist secret used behind the scenes for years to give flat hair a lift, captured in an easy-to-use spray dry shampoo

WHO:  Harry Josh and his team of John Frieda® stylists


Seattle — June 29-30

Chicago — July 9-10

Minneapolis — July 15-16

Atlanta — July 22-23

WHERE:,, #JFTour

Leave a Reply

Your email address will not be published. Required fields are marked *

You may use these HTML tags and attributes: <a href="" title=""> <abbr title=""> <acronym title=""> <b> <blockquote cite=""> <cite> <code> <del datetime=""> <em> <i> <q cite=""> <s> <strike> <strong>