I think that beauty education is one of the most important things a woman can do for herself. So many times we go into a department store, and get overwhelmed with all the different products and choices. We end up with makeup we don’t want, or will never end up using. So, MAKE UP FOR EVER came up with a solution!
MAKE UP FOR EVER is taking its Make Up School on the road and will be coming to L.A. on Friday, February 1st through Sunday, February 3rd. Since they also know that every woman owns a couple products that she has no idea how to use, they are inviting consumers to bring them their make up bags and they will teach them how to use what they already own, regardless of the brand or type of product. They are bringing the same techniques used by wardrobe stylists in the closet to style and overhaul consumers’ make up bags at their mobile Make Up School. The idea is to make your make up bag work harder. You have to love this!
WHAT: Nearly every woman owns at least one impulse beauty buy that she has no idea how to use, or is too intimidated to try on her own at home. MAKE UP FOR EVER’s team of professional artists will take a look inside consumers’ make up bags and teach them how to properly use what they’ve got regardless of the brand, as well as overhaul products that are the wrong shade or texture or may be past their prime.
- Consumers are invited to book appointments for 30 minute one-on-one make up bag evaluations inside the Make Up School, where a professional artist will go through their bag, provide an interactive, hands-on lesson explaining how to apply their products, and show them how to supplement what they already own to create their most flattering look.
- Each client will walk away with a new make up bag, a custom face chart detailing how to use the products they brought, and a list of any additional products recommended by the artist to round out their look.
- A professional photographer will also be on-site to capture each client’s “after” look, which will be uploaded to an album on the MAKE UP FOR EVER USA Facebook page.
- For those on-the-go with limited time, MAKE UP FOR EVER will have make up stations dedicated to quick lip and complexion touch ups featuring Pro Finish, the brand’s innovative new multi-use compact foundation launching in 2013.
WHEN Friday, February 1st (1pm – 8pm) & Saturday, February 2nd (12pm – 8pm)
WHERE The Grove (located on Gilmore Lane)
189 The Grove Drive
Los Angeles, CA 90039
Sunday, February 3rd (11am – 7pm)
6600 Topanga Canyon Boulevard
Canoga Park, CA 91303