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Best Beauty Trends of 2015

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Best Beauty Trends of 2015Here are some beauty trends to try out for your most dazzling — and slightly daring — look this year!


The New Red Lip

A red pout has always been a staple of chic, and this year is no different. What is new is the finish: a soft stain instead of slick and glossy or matte.

says Emma Willis, a makeup artist with Blushington Makeup & Beauty Lounge in Los Angeles. “With the rest of the face muted and natural, the total effect was soft and very feminine” says Emma Willis, a makeup artist with Blushington Makeup & Beauty Lounge in Los Angeles

This year’s hues range from crimson and scarlet to cherry or pink-red, and you can find stains in balms, crayons or pots. Pat it on with your fingers, or for a crisper look, outline the outer edges of you lips with a pencil and then fill in.

Assertive Arches
Brows aren’t backing down. They’re stronger and thicker than ever. On the fashion runways, wildly exaggerated arches were created with lots of tinted brow gel, powder or pencil and a stay-put wax. You might not want to go quite that bold, but put down the tweezers for a few weeks — except for cleaning up stray hairs well below your arch — and see how you look with more brow-wow.

Jewel-box Eyes
This is the year you’ll want to adorn yourself in sapphire, jade, turquoise and emerald. And yes, you can afford it! We’re not talking gems, but eye shadow and liner in jewel tones.

Try a thin swipe of green or blue liner along your upper lashes and a wash of shimmery or satin shadow on your lid. Keep it simple. “We’re doing a single color on the lid instead of the multiple hues of the smoky eye,” says Willis. “It’s fresh and glamorous at the same time.”

Glowing Skin
Fresh, glowing skin is the perfect complement to dramatic brows and sparkling eyes. Here’s how to get it right:

  1. Prep your skin with a primer along the T-zone. “Most women use far too much primer,” says Willis. “You don’t need it everywhere.”
  2. Using a foundation brush, apply a slightly luminous foundation. Look for words like “radiance” or “illuminating” in the product’s name.
  3. Buff with a makeup sponge for a flawless finish, and apply a very light dusting of translucent powder to set. “Use a large round powder brush instead of a powder puff,” suggests Willis.
  4. Create beautifully flushed cheeks with cream blush. “Warm a small amount on your fingertips,” advises Willis. “Smile and then press onto the apples of your cheeks.”

Do-it-your-way Hair
Low ponytails, high top knots, loops, braids, buns and beehives. With the Hollywood awards season in full sway, hair has more turns and twists than the plot of the Twilight saga. No one look is dominating the red carpet. The trend:  try something new. Whatever ‘do’ you choose, remember that healthy, well-cared-for hair is always in style!

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Get The Look: Bridget Bardot

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Quick Holiday Party Worthy Braids

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Braids are back in a big way this year! Far from the schoolgirl look you used to know, braids are a pretty and sophisticated look for office holiday parties and family gatherings alike. Best of all, it doesn’t take much time or coordination to create lovely braided updos.

Try these easy and elegant hairstyle tutorials you can create in just minutes — leaving you plenty of time to get to the party! For even more ideas, check out our new Pocket Hairstylist  tool and mobile app .



Step 1
Divide your hair into two sections (top and bottom), and back comb a little (gently) underneath the top half. Spray with a little hairspray, and smooth over the top with a comb. This will help give you more lift from the front.

Step 2
Divide your hair in half again, this time on both sides (like you’re doing milkmaid braids). Be sure to separate the hair at the nape of your neck to avoid a severe part. Begin braiding the first side.


Step 3
Stop your braid about 4 to 5 inches down and secure with an elastic. Braid the other side, again stopping 4 to 5 inches down.

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Top Five Looks from New York Fashion Week

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by Sian Bitner Kearney: 

Every February, women flock to the web to see what Fashion Week has deemed the “go to” trends for fashion, hair, and beauty. This year, the runways were ablaze with hot fashion, romantic hair, and gorgeous but edgy makeup. Here are our top five picks from the shows.

#1 – Bronze Shadow If you’re a minimalist when it comes to makeup but still like to make a statement, a gorgeous bronze eye is the way to go. At first glance, while the makeup is still very natural, a swipe of bronzy shadow or a metallic brown liner can enhance all eye colors and give you a smokey eye that’s perfect for spring and summer. One of our favorites for this look is BOBBI BROWN Tortoiseshell BRONZE Eye Palette – Limited Edition .

#2 – Messy French Braid While it may be difficult to even think about summer with the crazy, cold weather that’s been passing through, those blistering hot days are merely months away and there is no better way to beat the heat (and humidity) while still looking gorgeous than with a messy French braid. For this look, begin by prepping hair with a texturizing spray like Oribe Dry Texturing Hair Spray . Next, weave the French braid as you might usually, but leave the crown area and the braid itself a bit loose. Pull tendrils from the crown to frame your face and run a curling iron through the pieces to create a sexy, undone look.

#3 – Simple Waves It seems as though beachy, wavy hair will never go out of style and we are so very thankful for that! This year, waves will be even looser and messier than in past seasons. To create the look, first prep hair with a sea salt or wave spray like Josie Maran Bohemian Waves Argan Hair Mist . Next, use a medium or large barrel curling iron and wrap hair around the iron beginning about and inch or two from the scalp. Remember to leave ends unwrapped to create that, “just back from the beach” look.

#4 – Orange Lips Few things say summer like a pair of brightly colored lips and the go to color this season is orange. Whether you prefer a matte lipstick or a shiny gloss, stick with shades of tangerine or deep orange to flatter your complexion. For this look, we love Maybelline New York Color Sensational Vivids Lipcolor in Shocking Coral .

#5 – Top Knot Perfection Let’s face it, everyone loves a top knot. Whether you’re heading to the gym, out for a date night, or dressing it up for a black tie affair, the top knot just seems to somehow work for almost everyone. For this look, tease hair lightly, and then pull into a loose ponytail on top of your head. Pull through one more time, leaving a few inches out or wrapping the ends around the knot, then loosen the knot at the top, pulling a few strand to frame you face. To keep the knot in its place, spray with a light hold hairspray like Alterna’s Cavia Anti-Aging Working Hairspray.

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Makeup Trends for Winter: 2013

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by Sian Bitner Kearney: 

As the brightly colored leaves of fall slowly turn to brown, the winter season is creeping into view. You may be aware that winter calls for a new wardrobe but did you know that it’s also time to update your look? Not to fret. We have the top five beauty trends to keep you looking hot as the temperature drops this winter season!

#1 – Bold Brows
True, this trend has been seen in seasons before but there is no time like the present to rock a bold brow. If you’re lucky enough to be born with great brows, be certain to keep them shaped by getting them waxed or threaded regularly. Feeling a bit thin in that area? Grab yourself a prescription for Latisse. You should start seeing growth in about a month.

#2 – Jewel Toned Eyes
While you may be tempted to stick to your basic brown eyeshadow, now is the best time to add a little edge to your look. Shades of purple, green, gold, and blue are popping up everywhere this season, and we must admit… we love it! Pick your favorite hue (we suggest Urban Decay’s Vice Palette 2), and make your eyes the focal point of your look.

#3 – Mega Lashes
Nothing says I’m ready for a holiday party like big, beautiful lashes! Whether you choose to add a few fake lashes to your look or opt for a great mascara (we love Benefit’s They’re Real), the bigger the lash, the trendier the look.

#4 – Soft Cheeks
Sure, a long walk on a brisk winter morning may give you a temporary glow but what about the rest of your day? This season is all about tossing the bronzer to the side and bringing out the blush. Avoid a deep fuchsia or plum color and stick with softer shades of pink and peach with a little hint of sparkle (try NARS Super Orgasm for a flawless flush.)

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Weekly Beauty Tips and Tricks!

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Styling It Up With The Web’s Best Beauty Supplies!


The Best New Perfumes To Try Out For the Warm Weather: Looking beautiful and trendy is important, but do not forget to perfect the cherry on the top as well. Pair your beautiful outfit and personality with the right new scent, whether it may be bold, glamorous, sweet, or playful. Flip through this list of some of the top recommended new fragrances to try it out.

The Sexy, Seductive Fragrance:  Mesmerize your friend, date, and colleague with this passionate and flirty floral fragrance. This provocative fragrance is a mix of romantic, succulent red plum and luscious, rain-kissed freesia. To top it off, the refreshing fragrance is infused with conditioning aloe vera and calming chamomile.

The Sweet, Floral Scent: Surrender to your secret temptation for sweets with Versace’s most captivating floral fragrance. It is an unique blend of chilled yuzu and pomegranate mixed with a splash of soothing bright bouquet of peony, magnolia, lotus, and acajou flower warmed with a light touch of musk and amber.

The Charming, Glamorous Fragrance: Ignite your glamorous, elegant look, with a nice whiff of edgy sexy. Dare to resist the one-of-a-kind fragrance technology, where darkness and tenderness intertwine to reveal a voluptuous, enticing scent that is pitch black like the “soul of fame,” but invisible once airborne. Be the mysterious charming lady that every man wants with a lustful, floral, fruity essence. It is also enriched with a vivacious blend of belladonna, incense, apricot, honey drops, tiger orchidea, and jasmine sambac for a prolonged moment of ecstasy.

The Fun, Fruity Scent: Indulge yourself in a blissful dream of a citrusy world. This fantastical fragrance is layered with grapefruit and red lily with a light touch of conditioning aloe vera and calming chamomile.  Refresh yourself with a free-spirited, juicy apple-crisp fragrance. Packaged in a sleek metal and glass apple bottle, this fragrance is a sophisticated blend of traditional American apple, cucumber, grapefruit with an exotic floral mix of candid magnolia, tuberose, white muguet, rose, violet, sandalwood, blonde woods, and white amber. Like the reknown New York City that inspired this fragrance, the lady that wears it will exert individuality.

Bridal Makeup and Hair

Summer is a season when love and romance ripen from its first bloom in the dawn of spring. With the great weather and lovely sunshine, it is a great time to tie the knots to your relationship. Here are some remarkable, lavishing looks you can go for to make that one day an unforgettable one:

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Bright and Vivid Lips for Spring

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For springtime everyone tends to want to go brighter in all aspects of their beauty routine.  Floral nails, sparkling highlights for the hair, and especially bright and beautiful lips.  For some, the thought of vivid and bright lipstick can be intimidating or too shocking for comfort….but fear not! I have some helpful tips that will make it easier to rock the bold lip.  Trust me, if I can sashay around town with a fuschia lip, than so can you. 


  • Just like the two gorgeous celebrities above, when you wear a vivid lipcolor you want to keep the rest of the makeup clean and classic.
  • EYES:  Focus on the lashes, and a simple black or brown liner.  You want the lips to be center stage, but don’t want to overwhelm your face with too much color. Define the eyes on the top only (this keeps it subtle, and avoids a smokey eye look, which can be too harsh with such a bold lip).  
  • CHEEKS:  Keep the tone in the same color family as your vivid lip color of choice. For fuschia lips, stick with a subtle soft pink.  For a bright orange, go for a bronzed cheek.

The key to my own personal success with a shocking lip was the product I chose.  For me and my clients I like to keep the look romantic and soft.  Because the colors are so potent, I like the formula to be sheer and glossy.  This especially is true during the spring, when you want a bright and healthy glow after the dreary winter.  My personal choice has been Maybelline Color Sensational Vivids Lipcolor because of it’s stunning brights, yet soft color playoff.  Even the biggest bright color lipstick fearing woman will feel comfortable with these shades.  My two favorites have been Fuschia Flash, and Electric Orange (and the names just slay me.  I feel like a superhero every time I put them on!). 

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It’s Time For Springtime!!

Disclosure: Compensation was provided by Target via Glam Media. The opinions expressed herein are those of the author and are not indicative of the opinions or positions of Target.

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