Tag Archives: how to apply eyeshadow

Almay intense i-color collection

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This month I was asked to collaborate with Refinery29 and Almay to promote the Almay Intense I-Color Collection, which was kismit, because I have been eyeing these shades for quite some time.

Almay has always been a favorite line of mine, since the products are always sensitive skin friendly, and VERY easy to use.  This is a makeup line that wants to make makeup application easy, and I love them for it. 
The shades that were sent to me were for blue eyes, and I was instantly impressed with the color selection. Normally I tend to stay away from brighter blues, but I instantly fell in love with the build-ability of the eyeshadows. You can take these bright colors and create a multitude of different looks.  The eyeshadows are buildable, so you can go from sheer to intense with just a few strokes. 


For daytime I loved the nude shades that were easy to blend, and worked well for any event.  If you are trying to use the colors for everyday errands, than simply use a single application for a sheer wash of color.  For a more intense work look, layer one or two applications to build the color to a more sophisticated intensity. 


For nighttime, I loved that they invite you to try a deep, gorgeous royal blue. This is a color that I normally don’t recommend…but I fell in love.  The blue is soft and sheer, so it looks stunning when layered on top of a black eyeliner.  Perfect to up the ante on your normal smokey eye. You can’t overdue the intensity, which makes it perfect for a softer version of the bright eyeshadow color trends.  

Samples of Almay Intense I-Color collection were provided by Almay.
This post is sponsored by Refinery 29
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in Beauty Tips and Tricks, Cheap and Fabulous, Makeup Artist Tips, Makeup Products | Tagged , , ,

How To Use Bright Colors

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bright eyeshadow

Yes You Can Pull Off Bright Eye Shadow

I’m addicted to eye shadow and lipstick, which means I try a little of everything. I don’t believe women should have to stick with pastels, browns and translucent glitter (if they’re feeling brave). You have more options. Take a look at eye shadow colors the next time you’re out shopping. Notice all the bright greens, blues, purples, oranges, etc. You get the picture. They’re pretty right? Don’t walk away from them.

Believe it or not, you can pull of this bright beauty trend, especially during spring and summer.

  • Start by choosing a bright version of one of your favorite colors. For example: I know paler versions worked well with my complexion, so I chose a bright green to start my experiment to see what does and doesn’t work.
  • Start with something similar to a color you’re already comfortable with. It’ll make the transition from normal to bright easier.

You don’t have to be an expert makeup artist or a runway model to make your eyes look good with a bright eye shadow.

  • Start by applying a pale base color. This helps blend the bright color and helps you avoid more of a clown hit by a flower look.
  • If it still too bright or bold for comfort, blend in a neutral color with a bit of shine or sparkle. The light reflects, creating more of a glow than straight neon.

One mistake most people make at first is trying to color coordinate. Never try to match your bright eye shadow with your outfit exactly. Bright green shirt plus bright green shadow results in a not so cute leprechaun. Don’t make this mistake. Use colors that compliment each other, but not something that’s identical.

To avoid the amateur look, use bright shadow as part of a smokey eye look. Darker colors compliment bright colors perfectly. Buying color palettes with light, bright and dark shades takes the guess work out of finding the right color combo.

As with many makeup styles, your look should change for different situations and times of day.

  • For day or professional situations, tone down the brightness. You don’t have to go full out pale, but take a little easy on the layering.
  • When you leave work, brighten it up! Be brave.

Go bright and have fun experimenting with different colors to see what works best with your skin and I promise you’ll wonder why you ever stuck with dull colors!


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